Good communication on a digital project does not mean constant availability or weekly calls for the sake of them. It starts before a line of code is written or a design is created, and it is mostly about documentation and visibility.

Before work begins, both sides should be confident they understand what is being built and why. Good documentation from a scoping or discovery phase removes most of the ambiguity that leads to miscommunication later. If you are not clear on what is being built, that is the first problem to solve.

Once the project is underway, good communication from an agency looks like:

• Clear stage gates so you know when to expect designs, feedback windows, builds, and sign-offs
• A defined update cadence - a weekly check-in by email or call is a reasonable baseline
• Updates that track progress against the agreed timeline, not just a list of what the team has been doing
• Risks called out early with a mitigation plan, not surprises at the end of a phase
• Visibility into where the project sits versus where it should be - this does not mean access to the agency's internal tools, but progress should move visibly each week

If you are not getting this from your current agency, ask for it directly. A good agency will have a process for this already. If they do not, that is useful information to have early.

Still have questions? Give us a call or send us a message to understand more without any pushy sales tactics.